Athletic clothing brands gain further popularity

Many sportswear companies are now designing more versatile styles, including outfits for everyday fashion
Sportswear brands have increased the variety of their clothing and are gaining more and more popularity in everyday outfits.
Sportswear brands have increased the variety of their clothing and are gaining more and more popularity in everyday outfits.
Courtesy of Lookbook

The popularity of sportswear as a part of everyday outfits is rapidly increasing and becoming one of the most stylish trends of the season. Sportswear companies have designed their clothes to be comfortable and stylish, hence why the style is becoming more prevalent. It is common to find at least one piece of sportswear in everyday clothing, whether it be Lululemon “Wunder Under” yoga pants or Adidas Originals shoes.


This is one of the most trendy athletic brands at the moment. This surge in popularity may be due to Kylie Jenner’s influence, seeing as she is a well known figure and is often seen sporting Adidas. The brand is rising in the fashion industry thanks to the increase in popularity of its Superstar shoes and other products from the Originals collection.

The Superstar Originals are comfortable for everyday use and easy to clean because they are made from leather. This sneaker is a simple and classy alternative to the traditional tennis shoe. Adidas also offers a variety of clothing, shoes and other accessories to men, women and children.

They primarily market towards soccer players and tennis players, so the company tends to excel at creating best selling styles in these categories.

Adidas prices are middle-ranged for a sports company. All of their products can be purchased either online or at various department stores, like Nordstrom or Macy’s.


The company Nike has always been a well known sports equipment brand, with its wide spectrum of merchandise and the athletes it sponsors to serve as faces for the company. The brand is popular for its products for all sports, especially basketball and running.

Nike is the go to brand for customers seeking running shoes due to the variety of styles they offer, and the innovative characteristics of their shoes. Its most commercial shoes are not running shoes, but training shoes featuring exotic colors and prints, such as the Free TR 5 Print or the Roshe One Winter.

These shoes are excellent for lifting weights, but can chafe your feet. Running with these shoes can be harmful because they do not have the proper support in the sole. Nike products can be found at a Nike store or at a sporting goods store. 


This brand has become famous for its appeal to teenage girls because of their strange love for yoga pants. The “Wunder Under Pant” is an easy, signature substitute for jeans to fit an athletic style while prioritizing comfort.

The pants are perfect for working out as well, especially during colder days. Lululemon is also widely recognized for its sports bras, t-shirts and other apparel that use sweat-wicking fabrics to make the clothing dry faster. Lululemon apparel is available for both men and women, and there is another company created by Lululemon, Ivivva, designed exclusively for young girls.

Lululemon does run a hefty price for its yoga pants, starting at $88. However, they can be a quality long term purchase because of their exceptional durability. Lululemon products can only be acquired at Lululemon stores.


Patagonia has been gaining popularity for its legendary fleece jackets and puffy vests for winter. These items are easy to wear as everyday pieces or for hitting the slopes during ski season. Patagonia offers a vast variety of apparel, most of which can be incorporated into an extra layer for a ski outfit. Its best-selling product is the Lightweight Synchilla Snap-T Pullover, which is a fleece jacket with snap buttons offered in a variety of colors and patterns.

Patagonia products are always of the uppermost quality and are meticulously created to keep customers warm. Consequently, the price is very high for most items by this brand.

Find Patagonia items at sporting goods stores, such as REI or Sports Authority or at a Patagonia store.

New Balance

Sneakers from this brand are well known for their fashion forward designs that also provide comfort. The Classic Running Shoe is made mostly with suede and has a higher sole which gives the shoe support.

These shoes are not recommended for long runs, but instead for everyday usage.  New Balance also produces other styles of running shoes that are more suitable for running, but do not always have the top fashion trends.

Additionally, New Balance offers sneakers that are used specifically for walking. New Balance offers apparel and accessories for men, women and children.

Their prices are pretty similar to that of Nike and Adidas. Their products can be purchased at Foot Locker and Nordstrom.

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